A catalog is an important marketing tool that has continued to be popular for a very long time. In fact, its popularity shows no signs of waning and seems to be irreplaceable even in the technologically advanced age today. It is used across industries as a medium to showcase products and services in the most presentable manner that appeals to the customer base. It is the moment when a prospective customer gets a feeling of your products and offerings for the first time. So, you cannot afford to lose this chance (of impressing your potential customer) by handing over a badly designed catalog in their hands.
In the earlier days, using catalogs as a marketing tool was restricted only to the product based businesses. However, with the gradual growth in service industries, like hospitality, tourism, etc., the use of catalogs can be seen even in service-based sectors. It is also interesting to note that the appeal of catalogs may vary from one industry to the other. It may range from looking grounded and somber for a pharmaceutical firm to looking jazzy and loud for an event management company.
One of the significant factors that drive the design of a catalog is the branding specifications. You may find a shade of red is apparent in one of the catalogs while the other catalog looks monochromatic. It is simply because different brands have different design specifications and the printers should follow these guidelines quire religiously. In case you are looking for printers in Capalaba, make them have a team that fully understands your design specifications and your vision for the catalogs or brochures.