If you're ever in doubt of whether or not you need a professional seo company, here are few things to look for: 

1. Your business has a website that's not performing as well as it should be. A sluggish website can often be indicative of a lack of online presence and optimization. If your business isn't ranking well on search engines, it might be time to consider investing in a professional seo campaign. For more information about seo experts in Toronto you can check online resources.

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2. You're spending more money on AdWords than you are on SEO. In order to rank higher on SERPs, it's important to have a strategy that integrates both pay-per-click (PPC) and organic search engine optimization (SEO). 

Many businesses opt for PPC campaigns in the beginning, but eventually run out of budget and fall behind in the rankings. A company with years of experience knows how to properly integrate SEO into their overall marketing plan in order to maintain their position in the search engine results pages (SERPs). 

3. You've tried all the common techniques – keyword research, creating high-quality content, setting up 301 redirects – but nothing is working. A professional seo company will have a systemized approach that incorporates multiple tactics.

Finding a good SEO company is no easy task. So do your research well in advance.