Print production and customer service are key to any custom printing campaign's success. When used correctly, many services, including the commercial printing industry, are still relevant and powerful. 

Direct mail campaigns can be used to communicate with local communities and markets. Because of the advancement of technology, internet marketing campaigns are now more effective. Many companies are shifting towards commercial banner printing in Australia.

However, visual cues and custom appeal are still the most effective and attention-grabbing forms of marketing. A professional commercial printing company can help businesses and brands create effective marketing campaigns that will attract customers who are not interested in the flurry of advertisements on social media and email. 

There are many options for custom printing. These include brochure printing, catalog printing, and direct mail. Because of the impression that bills are in the same envelopes, standard direct mail and print production in common envelopes and letters are not attractive. 

For custom printing campaigns that use different shapes, colors, and types of envelopes, it is important to have some creativity. Because people aren't as quick to throw out appealing designs, custom printing companies can be very effective. 

Because email and social media have become the standard for marketing and discovery, individuals are now more comfortable using them. People are moving away from direct communication to the inbound route of marketing.