What is Marketing Automation?
Marketing automation refers to the use of an omnichannel platform software platform to consolidate and create marketing initiatives. These platforms allow marketers to automate repetitive tasks, which can be ironically more personal and efficient, as well as increase efficiency and key performance indicators. This helps them drive more leads and higher revenue.
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Email marketing is the most popular automation technique, but almost any digital marketing initiative can also be automated, including paid digital advertising and SEO audits.
This allows marketers to use their time and money to provide more robust messaging and recommendations to their audiences across multiple channels.
Benefits of marketing automation:
Increases Sales: The most important benefit of marketing automation software is its ability to help you generate new sales. It can be used to cultivate new leads, and create new customers.
Increased Engagement: Using chatbots on social media messengers to increase customer engagement can help you get more customers. This not only helps to nurture existing relationships but also encourages new ones by spreading brand awareness.
Time Savings: Marketing automation software can not only improve your marketing strategies and efficiency but also save you time by automating certain processes. Marketing automation software can help you increase productivity and allow you to concentrate on nurturing the leads you receive from it.