In today's digital age, video content has become one of the most powerful marketing tools for businesses in every industry. Commercial real estate is no exception. In order to effectively market properties and attract potential tenants or buyers, industrial real estate video professionals must embrace the use of videos in their marketing strategies.
The Power of Visuals
Humans are visual beings. We are naturally drawn to images and videos, which is why video content is so effective in capturing and retaining attention. According to a study conducted by Animoto, 64% of consumers are more likely to make a purchase after watching a video about a product or service. This statistic holds true for commercial real estate as well. Prospective tenants or buyers are more likely to engage with a property listing that includes a video tour, as it allows them to visually experience the space and get a better sense of its features and layout.
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With the availability of high-quality cameras and editing software, creating professional-looking videos has become more accessible than ever. Commercial real estate professionals can now showcase properties in a visually appealing and engaging way, making it easier for potential clients to envision themselves in the space.
Increased Reach and Engagement
Another advantage of using videos in commercial real estate marketing is the increased reach and engagement it brings. Videos are highly shareable and tend to perform well on social media platforms. According to research from HubSpot, videos on social media generate 1,200% more shares than text and images combined. By creating and sharing videos of commercial properties, real estate professionals can tap into a wider audience and potentially attract more leads.
In addition to increased reach, videos also tend to generate higher engagement rates. According to a study by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand's video. This means that by incorporating videos into their marketing strategy, commercial real estate professionals can effectively influence potential tenants or buyers and encourage them to take action.
Storytelling and Emotional Connection
Videos have a unique ability to tell a story and create an emotional connection with the viewers. In commercial real estate, this can be especially powerful in marketing properties. By showcasing the unique features, amenities, and surrounding area of a property through video, real estate professionals can paint a vivid picture and create a sense of excitement and desire in potential clients.
Furthermore, videos allow for the inclusion of testimonials and interviews with current tenants or buyers, providing social proof and establishing trust with prospects. Seeing and hearing from others who have had positive experiences with a property can greatly influence a potential client's decision-making process.